Skip to main content

Tech Virality

Search This Blog

Break Free B2B Marketing: Keith Townsend of The CTO Advisor on Bringing Value Through Friction

on June 03, 2021

Get link
Facebook
X
Pinterest
Email
Other Apps

The post Break Free B2B Marketing: Keith Townsend of The CTO Advisor on Bringing Value Through Friction appeared first on B2B Marketing Blog - TopRank®.

source https://www.toprankblog.com/2021/06/break-free-b2b-marketing-keith-townsend/

Get link
Facebook
X
Pinterest
Email
Other Apps

Comments

Post a Comment

Popular Posts

Brightcove’s Jennifer Griffin Smith: Why Every Company Should Act Like a Media Company

I am sure you can relate to the frustration of being bombarded with information online. There are distractions everywhere. The thing is, if you're frustrated as a customer, you're certainly frustrated as a marketer trying to break through. What's a solution? Jennifer Griffin Smith the CMO at video communications platform Brightcove said in her presentation at INBOUND 2022 that thinking as a media company we can more effectively connect with customers. Just look at Netflix for example. They don't renew a show unless the content performs. They think very specifically about the audiences they're trying to serve and optimize programming and the content experience accordingly. We've all heard "content is king", but with 4.6 billion pieces of content consumed on a daily basis (eMarketer), there's simply too much content. Traditional marketing measurement follows a model of: > Awareness > Interest > Consideration > Purchase The new media c...

10 Crucial Steps for Launching Your B2B Podcast Into the Wild

Hey, friend, have you heard the good news about podcasts? Given the most recent stats, it’s highly likely you have. Over half of all Americans over 12 years of age have listened to at least one. Podcasts have well and truly hit the mainstream. In other words, the gold rush is on for brands looking to connect with a highly-engaged, long-attention-span audience. However, getting a podcast up and running isn’t as simple as publishing a blog. We recently published an entire B2B podcasting webinar to walk you through the entire process, from conception to publication. This post will zero in on the choices you need to make and the steps you need to take to release your podcast into the wild. B2B Podcasting Launch Checklist: 10 Steps Sure, you could just upload your audio to your web server, add an RSS feed, and call it good. But if you want people to actually find and listen to your podcast, there are a few extra steps you should take. This checklist will help your podcast f...

24 Essential B2B Influencer Marketing Statistics

How important is influencer marketing to businesses in 2020? Influencer marketing will see global brand spending of up to $15 billion by 2022 (Business Insider Intelligence), and B2B marketers who haven’t yet experienced its many benefits now have more research data than ever to make the case for starting an influencer marketing program . Even if you’ve already developed an influencer marketing strategy, the wealth of new information coming out about its power to build trust and inspire action is growing, which is why we wanted to share 24 significant B2B influencer marketing statistics that combine to tell a compelling story that will alter your future campaigns. Let’s jump right in with a look at some of the latest influencer marketing statistics. Making The Statistical Case For B2B Influencer Marketing It Makes Financial Sense Among B2B buyers the type of influencer content with the most value is the venerable case study. 47 percent of B2B buyers found case studies to be the m...

Powered by Blogger