Skip to main content

Tech Virality

Search This Blog

Break Free B2B Marketing: Kevin Jackson of GC GlobalNet on Cloud Computing

on December 03, 2020

Get link
Facebook
X
Pinterest
Email
Other Apps

The post Break Free B2B Marketing: Kevin Jackson of GC GlobalNet on Cloud Computing appeared first on B2B Marketing Blog - TopRank®.

source https://www.toprankblog.com/2020/12/break-free-b2b-marketing-kevin-jackson/

Get link
Facebook
X
Pinterest
Email
Other Apps

Comments

Post a Comment

Popular Posts

Brightcove’s Jennifer Griffin Smith: Why Every Company Should Act Like a Media Company

I am sure you can relate to the frustration of being bombarded with information online. There are distractions everywhere. The thing is, if you're frustrated as a customer, you're certainly frustrated as a marketer trying to break through. What's a solution? Jennifer Griffin Smith the CMO at video communications platform Brightcove said in her presentation at INBOUND 2022 that thinking as a media company we can more effectively connect with customers. Just look at Netflix for example. They don't renew a show unless the content performs. They think very specifically about the audiences they're trying to serve and optimize programming and the content experience accordingly. We've all heard "content is king", but with 4.6 billion pieces of content consumed on a daily basis (eMarketer), there's simply too much content. Traditional marketing measurement follows a model of: > Awareness > Interest > Consideration > Purchase The new media c...

Livestream Marketing: 5 B2B Brands Rocking LinkedIn Live

How can B2B brands benefit from using LinkedIn Live, and what are some examples of businesses rocking their LinkedIn Live marketing? LinkedIn* has seen its live-streaming LinkedIn Live feature being used by more major firms all the time, and we’ll take a look at five top B2B brands that are rocking their LinkedIn Live game. The sky's the limit when it comes to how B2B brands can use LinkedIn Live. Here are 12 to get you started: Interviewing a Member of Your C-Suite Answering Frequently-Asked Questions Streaming a Keynote or Session Highlighting Special Events Streaming “Ask Me Anything” Episodes Introducing Various Team Members Deep-Dive Interviews Showcasing Behind The Scenes Workplace Culture Unveiling New Innovations Launching Episodic Content Announcing Major Brand News Live Sharing Tips and Tactics Now let’s dig in and see how major B2B brands are using LinkedIn Live. 1 — JPMorgan Chase’s Advancing Black Pathways JPMorgan Chase chose LinkedIn Live for its ne...

Why Content Marketing is More Important Than Ever for B2B Brands

In his recently published eBook, Corona Marketing , Joe Pulizzi recounts how he and his wife launched the website Content Marketing Institute in 2007 at the exact time as a devastating financial crisis was beginning to unfold in the United States. “At the time, we believed things couldn’t have been bleaker,” Pulizzi writes. “Looking back though, this was absolutely the best time for my wife and I to start a business.” Why is that? Because their commitment to providing useful, helpful and relevant content – even at a time where it was difficult to drive direct revenue with that content – paid major dividends as the market recovered. “When we were starting to come out of the recession in 2010, Content Marketing Institute quickly became the leading resource for content marketing education, not because we had some secret sauce, but simply because we invested in our audience for two years when everyone else went silent (or went out of business).” Even when times are diff...

Powered by Blogger